Apr 02 2009
This method of earning money involves a little extra work, but it is undoubtedly the most profitable, provided you do it right.
What is arbitrage? Here’s the definition; ‘The purchase of securities on one market for immediate resale on another market in order to profit from a price discrepancy’.
With regards to online arbitrage, I’ll translate that into plain English! We all know about google adsense and adwords. You’ve probably heard of YPN or yahoo ads, and maybe MSN ads also.
Arbitrage involves buying traffic from one search engine, and driving it towards another. Google Adwords is without question, the biggest CPC (cost per click) ad network out there. The downside of that though, for an advertiser, is that it can be quite expensive on a ‘per ad’ basis. Some ads could cost you $1 or $2 PER CLICK! That’s a hell of a lot of cash once the clicks start adding up.
So a more economical way of advertising would be to buy the same ads and traffic on Yahoo or MSN for a cheaper price than you would pay on Google.
Now lets think for a second… we’re using yahoo and MSN because google is more expensive, but if google is more expensive, then don’t they pay publishers more than MSN or yahoo do??
Yes they do. Google adsense will pay a publisher maybe 50c for that $1 ad paid for. MSN or Yahoo might only pay a publisher 30c for an ad that cost maybe 50c.
So how about we get our brains working here and buy ads on yahoo and MSN, but also use google adsense on our site for a higher payout.
After all, if we’re advertising a site about ‘football’, we’ll be paying for football related ads on yahoo/msn, but displaying football related ads on our football site. With carefully placed adsense ads and good blending, we have now created what’s known as PPC arbitrage.
If people click on your ads on MSN or yahoo, the chances are they will also click ads on your site (your google ads). So although this takes a lot ot testing and tweaking with ad units and blending and keywords etc, if you stick at it, you will eventually find a sweet spot that works and is profitable. You can also use those links I included earlier for getting a few free $50 & $100 msn and yahoo vouchers.