Alexa, Google, Firefox… these guys all have one thing in common – they all own a toolbar.
You may not know this, but Firefox earns most of it’s revenue from it’s google search feature.
Now ok, that is a browser, and not a toolbar, but you can see where I’m going with this.
If you have any sort of a unique service or product, get a toolbar made and integrate it with your site. Stumbleupon are another example.
If a toolbar is useful, and interacts with your favourite site, you will install it. That’s how users think, so all you have to do is create an exciting new service and mix it with a toolbar. Then your users will effectively have access to your site 24/7, anytime they browse the net!
The money is made through search revenue like google adsense. If your toolbar is acting as a default search engine, and stopping the user from going to google.com, then you are on your way to fortune.
There are toolbars for displaying site statistics, displaying your adsense revenue, displaying webmaster controls, whois results etc.. all you have to do is find a niche – ask yourself what would be of interest to people? Perhaps a toolbar that alerts you when you have new mail in your
myspace/bebo account? Or a toolbar that highlights a keyword when entered by the user?
You can use toolbars to link back to your site, or link to affiliate programs, even ask people to donate to a paypal account… if the toolbar is useful, people will install it. If it compliments and integrates with a quality website, it is a golden ticket to fortune.
Making toolbars is easier than ever and yet again (you can create your own here), if you’re stuck, head over to elance or rentacoder or getafreelancer to get one made.
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